Catégorie : Vin
Champ d’activation : Stratégie marketing, marketing de contenu, production TV, vidéo et photographie
Résumé
Pour les Vins de Bordeaux, nous avons développé une série télévisée en deux parties intitulée « Belgian Loves Bordeaux ». En compagnie d’un sommelier et d’un chef belges, nous nous sommes rendus dans la ville de Bordeaux et dans les vignobles pour partager avec les téléspectateurs l’atmosphère unique des lieux et la passion des viticulteurs bordelais. La série a été suivie par plus de 2 millions de téléspectateurs et a permis de mieux faire connaître et apprécier les vins de Bordeaux en Belgique.
We are delighted to have collaborated with Bordeaux wines to develop the two-part TV series « Belgian Loves Bordeaux. With this series, we wanted to immerse Belgian TV viewers in the enchanting world of Bordeaux wines and introduce them to the quality and passion of Bordeaux winemakers.
In « Belgian Loves Bordeaux, » we traveled to Bordeaux city and its surrounding vineyards with renowned Belgian sommelier Andy De Brouwer and top chef Dominique Persoone. We wanted to take viewers on an unforgettable journey where they could experience Bordeaux’s unique atmosphere, beautiful landscape and rich history.
During the two episodes, Andy De Brouwer and Dominique Persoone discovered the secrets of Bordeaux wines and the art of tasting and pairing wine and food. They met passionate winemakers, visited impressive vineyards and shared their knowledge and expertise with the audience.
The TV series « Belgian Loves Bordeaux » was broadcast on well-known Belgian television channels such as Njam TV and Vier. It reached a total of more than 2 million viewers, allowing a wide audience to learn about the charm and versatility of Bordeaux wines.
The success of the series lay in the fact that it was not only informative, but also entertaining and inspiring. It increased awareness and appreciation for Bordeaux wines in Belgium. Viewers were encouraged to discover the diverse wines of Bordeaux and enjoy the rich flavors and aromas this region has to offer.
The TV series « Belgian Loves Bordeaux » was a successful project that strengthened the bond between Belgium and Bordeaux. It showed the harmony between wine and gastronomy and confirmed Bordeaux’s reputation as a leading wine region. It was an honor to work with Bordeaux wines and contribute to the growing appreciation of their beautiful wines in Belgium.