{"id":1556,"date":"2023-08-17T10:58:34","date_gmt":"2023-08-17T08:58:34","guid":{"rendered":"https:\/\/purefluence.agency\/cases\/chateau-dannevoie\/"},"modified":"2023-11-05T16:34:52","modified_gmt":"2023-11-05T15:34:52","slug":"chateau-dannevoie","status":"publish","type":"portfolio_page","link":"https:\/\/purefluence.agency\/fr\/cases\/chateau-dannevoie\/","title":{"rendered":"Ch\u00e2teau d\u2019Annevoie"},"content":{"rendered":"

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Ch\u00e2teau d\u2019Annevoie<\/h1>\n

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Category<\/strong>: Wines\u00a0<\/strong>
\nActivation<\/strong>: Marketing Strategy, Website development,Packaging design, Content creation<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=\u00a0\u00bb75px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_raw_html]PHZpZGVvIHN0eWxlPSJvYmplY3QtZml0OiBjb3ZlcjsiIGF1dG9wbGF5PSJhdXRvcGxheSIgbG9vcD0ibG9vcCIgbXV0ZWQ9Im11dGVkIiBjb250cm9scz0iY29udHJvbHMiIHdpZHRoPSIxMDAlIiBoZWlnaHQ9ImF1dG8iPg0KPHNvdXJjZSBzcmM9Ii93cC1jb250ZW50L3VwbG9hZHMvMjAyMy8wOC9jaGF0ZWF1X2RfYW5uZXZvaWVfZnVsbF8ybWluLTcyMHAubXA0IiB0eXBlPSJ2aWRlby9tcDQiIC8+DQpZb3VyIGJyb3dzZXIgZG9lcyBub3Qgc3VwcG9ydCB0aGUgdmlkZW8gdGFnLg0KPC92aWRlbz4=[\/vc_raw_html][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][vc_column width=\u00a0\u00bb2\/3″][vc_column_text]<\/p>\n

R\u00e9sum\u00e9<\/h3>\n

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En collaboration avec les experts en recherche Beyond Reason, nous avons orchestr\u00e9 une \u00e9tude de consommateurs sur les motivations d’achat de vin, affinant ainsi le positionnement de la marque Ch\u00e2teau d’Annevoie. Cela a ouvert la voie \u00e0 une refonte inspir\u00e9e de leurs bouteilles de vin, de leur site web et de leur identit\u00e9 visuelle, renforc\u00e9e par un shooting photo complet, une production vid\u00e9o et des images de drone.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6″][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/12″][\/vc_column][vc_column width=\u00a0\u00bb10\/12″][vc_column_text]At the heart of our collaboration with the esteemed Ch\u00e2teau d’Annevoie, we embarked on a comprehensive journey to amplify their brand essence. Partnering with research authorities Beyond Reason, we conducted an insightful consumer study, delving deep into the motivations that drive wine enthusiasts’ purchasing decisions. This rich understanding formed the bedrock for a bespoke brand positioning tailored to Ch\u00e2teau d’Annevoie’s offerings.<\/p>\n

From this strategic foundation, we set out to breathe new life into the brand’s visual identity. Our creative team meticulously redesigned the labels of their wine bottles, crafting a visual narrative that beautifully encapsulated the essence of Ch\u00e2teau d’Annevoie. Simultaneously, we undertook a complete revamp of their webshop, ensuring a seamless and captivating online experience for wine connoisseurs.<\/p>\n

To bring this revitalized identity to life, we orchestrated an immersive photo, video, and drone shoot. This immersive visual content captured the captivating spirit of Ch\u00e2teau d’Annevoie, from the lush vineyards to the refined craftsmanship that goes into every bottle. The resulting content became a true reflection of the brand’s heritage and dedication.<\/p>\n

Our holistic approach extended to refining Ch\u00e2teau d’Annevoie’s social media presence, aligning it with their elevated brand identity. By curating a captivating array of posts and stories, we ensured that each piece of content resonated with their target audience and exuded the brand’s distinctive charm.<\/p>\n

The outcome of our collaboration was a seamless synthesis of research-driven strategy and artistic creativity. Ch\u00e2teau d’Annevoie now boasts a refined brand positioning, visually striking wine bottle designs, a sophisticated web presence, and a captivating suite of visual assets. Our partnership has not only revitalized their brand image but also positioned Ch\u00e2teau d’Annevoie as a beacon of excellence within the world of fine wines.\u00a0\u00bb[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/12″][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

En collaboration avec les experts en recherche Beyond Reason, nous avons orchestr\u00e9 une \u00e9tude de consommateurs sur les motivations d’achat de vin, affinant ainsi le positionnement de la marque Ch\u00e2teau d’Annevoie. Cela a ouvert la voie \u00e0 une refonte inspir\u00e9e de leurs bouteilles de vin, de leur site web et de leur identit\u00e9 visuelle, renforc\u00e9e par un shooting photo complet, une production vid\u00e9o et des images de drone.<\/p>\n","protected":false},"author":1,"featured_media":1061,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[55,56,57,58],"portfolio_tag":[],"class_list":["post-1556","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-content-creation-fr","portfolio_category-marketing-strategy-fr","portfolio_category-packaging-design-fr","portfolio_category-website-development-fr"],"_links":{"self":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_page\/1556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/comments?post=1556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/media\/1061"}],"wp:attachment":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/media?parent=1556"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_category?post=1556"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_tag?post=1556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}