{"id":1575,"date":"2023-08-02T16:16:03","date_gmt":"2023-08-02T14:16:03","guid":{"rendered":"https:\/\/purefluence.agency\/cases\/franklin-ice-cream\/"},"modified":"2023-10-18T12:14:30","modified_gmt":"2023-10-18T10:14:30","slug":"franklin-ice-cream","status":"publish","type":"portfolio_page","link":"https:\/\/purefluence.agency\/fr\/cases\/franklin-ice-cream\/","title":{"rendered":"Franklin cr\u00e8me glac\u00e9e"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Franklin Cr\u00e8me Glac\u00e9e<\/h1>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Category<\/strong>: Cr\u00e8me Glac\u00e9e<br \/>\n<strong>Champ d&rsquo;action <\/strong>: \u00c9tude de march\u00e9, positionnement de la marque, plan de relations publiques et de marketing, campagne d&rsquo;influence.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb75px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column]<div class='qode_image_gallery_no_space dark highlight_active'><div class='qode_image_gallery_holder' style='height: 450px;'><ul  ><li  ><div style=\"height: 450px; width:453px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1989664080]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Schermafbeelding-2023-07-17-om-17.56.04.png\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Schermafbeelding-2023-07-17-om-17.56.04.png\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:405px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1989664080]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Schermafbeelding-2023-07-17-om-17.56.37.png\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Schermafbeelding-2023-07-17-om-17.56.37.png\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:411px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1989664080]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Schermafbeelding-2023-07-17-om-17.56.51.png\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Schermafbeelding-2023-07-17-om-17.56.51.png\" alt=\"\" \/><\/a><\/div><\/li><\/ul><\/div><div class=\"controls\"><a class=\"prev-slide\" href=\"#\"><span><i class=\"fa fa-angle-left\"><\/i><\/span><\/a><a class=\"next-slide\" href=\"#\"><span><i class=\"fa fa-angle-right\"><\/i><\/span><\/a><\/div><\/div>[vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">R\u00e9sum\u00e9<\/h3>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text el_class=\u00a0\u00bbtekst-oranje\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Notre mission pour Franklin, marque belge de glaces artisanales, a d\u00e9but\u00e9 par une \u00e9tude marketing disruptive sur les motivations inconscientes d&rsquo;achat. Sur base de cette \u00e9tude, nous avons d\u00e9velopp\u00e9 une campagne de communication et d&rsquo;influence destin\u00e9es \u00e0 des influenceurs lifestyle et food tri\u00e9s sur le volet, qui ont promu avec succ\u00e8s la marque Franklin.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/12&Prime;][\/vc_column][vc_column width=\u00a0\u00bb10\/12&Prime;][vc_column_text]Franklin marque de glace artisanale belge, nous a mandat\u00e9 pour mener une \u00e9tude de marketing disruptive pour comprendre les motivations inconscientes d&rsquo;achat de glace et sp\u00e9cifiquement de la marque Franklin.<\/p>\n<p>L&rsquo;\u00e9tude a fourni des informations pr\u00e9cieuses sur la psychologie des consommateurs et leur processus de d\u00e9cision inconscient. Gr\u00e2ce \u00e0 ces connaissances, PureFluence a mis au point une campagne de communication et d&rsquo;influence efficace pour d\u00e9velopper la notori\u00e9t\u00e9 et l\u2019attrait de la marque Franklin.<\/p>\n<p>En collaborant avec une s\u00e9lection pointue d\u2019influenceurs renomm\u00e9s en Belgique, nous avons cr\u00e9\u00e9 le buzz autour de la marque. Ces influenceurs ont partag\u00e9 leurs exp\u00e9riences personnelles, leur amour des saveurs et des valeurs Franklien via un contenu positif et des visuels qualitatifs. Cela a permis \u00e0 la marque d&rsquo;atteindre un public plus large et de renforcer sa cr\u00e9dibilit\u00e9.<\/p>\n<p>La campagne a permis d&rsquo;accro\u00eetre consid\u00e9rablement la notori\u00e9t\u00e9 de la marque et de constituer un groupe croissant de consommateurs fid\u00e8les. Elle a prouv\u00e9 que la compr\u00e9hension et l&rsquo;exploitation des motivations inconscientes d&rsquo;achat des consommateurs constituent un outil puissant pour d\u00e9velopper la pr\u00e9f\u00e9rence pour une marque.<\/p>\n<p>Gr\u00e2ce \u00e0 notre \u00e9tude marketing et \u00e0 la campagne d&rsquo;influence qui en a d\u00e9coul\u00e9, nous avons aid\u00e9 Franklin \u00e0 se d\u00e9marquer sur le march\u00e9 concurrentiel des glaces et \u00e0 s&rsquo;imposer comme une marque de confiance appr\u00e9ci\u00e9e des consommateurs.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/12&Prime;][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Notre mission pour Franklin, marque belge de glaces artisanales, a d\u00e9but\u00e9 par une \u00e9tude marketing disruptive sur les motivations inconscientes d&rsquo;achat. Sur base de cette \u00e9tude, nous avons d\u00e9velopp\u00e9 une campagne de communication et d&rsquo;influence destin\u00e9es \u00e0 des influenceurs lifestyle et food tri\u00e9s sur le volet, qui ont promu avec succ\u00e8s la marque Franklin.<\/p>\n","protected":false},"author":1,"featured_media":768,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[70,56,72],"portfolio_tag":[],"class_list":["post-1575","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-influencer-marketing-fr","portfolio_category-marketing-strategy-fr","portfolio_category-pr-fr"],"_links":{"self":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_page\/1575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/comments?post=1575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/media\/768"}],"wp:attachment":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/media?parent=1575"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_category?post=1575"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_tag?post=1575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}