{"id":1577,"date":"2023-08-02T16:11:42","date_gmt":"2023-08-02T14:11:42","guid":{"rendered":"https:\/\/purefluence.agency\/cases\/mora-mora-rhum\/"},"modified":"2023-10-19T15:48:39","modified_gmt":"2023-10-19T13:48:39","slug":"mora-mora-rhum","status":"publish","type":"portfolio_page","link":"https:\/\/purefluence.agency\/fr\/cases\/mora-mora-rhum\/","title":{"rendered":"Mora Mora Rhum"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Mora Mora Rhum<\/h1>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Cat\u00e9gorie <\/strong>: Spiritueux<br \/>\n<strong>Champ d&rsquo;action <\/strong>: Positionnement de la marque, Vid\u00e9o &amp; Photographie<\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb75px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column]<div class='qode_image_gallery_no_space dark highlight_active'><div class='qode_image_gallery_holder' style='height: 450px;'><ul  ><li  ><div style=\"height: 450px; width:303px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-825175820]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-5.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-5.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:644px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-825175820]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-6.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-6.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:627px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-825175820]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-8.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-8.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:318px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-825175820]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-10.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-10.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:679px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-825175820]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-17.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-17.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:676px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-825175820]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-20.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-20.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:676px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-825175820]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-28.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-28.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:300px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-825175820]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-33.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/PDL-JVP-MORAMORA-33.jpg\" alt=\"\" \/><\/a><\/div><\/li><\/ul><\/div><div class=\"controls\"><a class=\"prev-slide\" href=\"#\"><span><i class=\"fa fa-angle-left\"><\/i><\/span><\/a><a class=\"next-slide\" href=\"#\"><span><i class=\"fa fa-angle-right\"><\/i><\/span><\/a><\/div><\/div>[vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">R\u00e9sum\u00e9<\/h3>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text el_class=\u00a0\u00bbtekst-oranje\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Lorsque la marque belge Mora Mora Rhum nous a demand\u00e9 de d\u00e9velopper une strat\u00e9gie de communication int\u00e9gr\u00e9e pour sa campagne d&rsquo;hiver, nous lui avons propos\u00e9 de r\u00e9aliser une vid\u00e9o et un photoshoot inspirants mettant en sc\u00e8ne un c\u00e9l\u00e8bre mixologue qui r\u00e9alise des recettes d&rsquo;hiver \u00e0 base Mora Mora Rhum.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/12&Prime;][\/vc_column][vc_column width=\u00a0\u00bb10\/12&Prime;][vc_column_text]Pour Mora Mora Rhum, une marque belge \u00e9mergente, nous avons d\u00e9velopp\u00e9 une strat\u00e9gie de communication int\u00e9gr\u00e9e pour donner vie \u00e0 leur campagne hivernale. Le point fort de cette strat\u00e9gie a \u00e9t\u00e9 la r\u00e9alisation d&rsquo;une vid\u00e9o et d&rsquo;un shooting photo \u00e9poustouflants, au cours desquels nous avons cr\u00e9\u00e9 une campagne d\u2019hiver inspirante et savoureuse, mettant l&rsquo;accent sur le rhum et les recettes hivernales qui l&rsquo;accompagnent.<\/p>\n<p>En collaboration avec un mixologue renomm\u00e9 en Belgique, nous cr\u00e9\u00e9 des recettes hivernales uniques que nous avons photographi\u00e9es et film\u00e9es. Ces recettes ont \u00e9t\u00e9 sp\u00e9cialement \u00e9labor\u00e9es pour correspondre parfaitement aux profils de saveurs du rhum Mora Mora et \u00e0 l&rsquo;atmosph\u00e8re hivernale recherch\u00e9e.<\/p>\n<p>La vid\u00e9o et la s\u00e9ance photos ont donn\u00e9 lieu \u00e0 des images magnifiques, \u00e0 la fois inspirantes et de bon go\u00fbt. Nous avons donn\u00e9 vie \u00e0 l&rsquo;ambiance hivernale et pr\u00e9sent\u00e9 le rhum Mora Mora comme le compagnon id\u00e9al pour des moments agr\u00e9ables lors de la saison froide.<\/p>\n<p>Cette campagne hivernale a contribu\u00e9 \u00e0 la notori\u00e9t\u00e9 croissante et au succ\u00e8s de Mora Mora Rhum. La combinaison d&rsquo;une strat\u00e9gie de communication r\u00e9fl\u00e9chie, d&rsquo;une collaboration avec un mixologue de premier plan et de la splendeur visuelle de la campagne a conduit \u00e0 une perception positive de la marque et \u00e0 un int\u00e9r\u00eat accru pour les produits Mora Mora Rhum.<\/p>\n<p>Gr\u00e2ce \u00e0 notre approche int\u00e9gr\u00e9e et \u00e0 notre souci du d\u00e9tail, nous avons aid\u00e9 Mora Mora Rhum \u00e0 se positionner comme une marque haut de gamme dans le secteur des boissons d&rsquo;hiver, avec un lien fort avec les consommateurs \u00e0 la recherche d&rsquo;exp\u00e9riences savoureuses, g\u00e9n\u00e9ratrices d\u2019ambiance.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/12&Prime;][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbgrid\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb z_index=\u00a0\u00bb\u00a0\u00bb][vc_column][vc_raw_html]PHZpZGVvIHN0eWxlPSJvYmplY3QtZml0OiBjb3ZlcjsiIGF1dG9wbGF5PSJhdXRvcGxheSIgbG9vcD0ibG9vcCIgbXV0ZWQ9Im11dGVkIiBjb250cm9scz0iY29udHJvbHMiIHdpZHRoPSIxMDAlIiBoZWlnaHQ9ImF1dG8iPg0KPHNvdXJjZSBzcmM9Ii93cC1jb250ZW50L3VwbG9hZHMvMjAyMy8wOC9tb3JhX21vcmFfd2ludGVyX25sLTEwODBwLm1wNCIgdHlwZT0idmlkZW8vbXA0IiAvPg0KWW91ciBicm93c2VyIGRvZXMgbm90IHN1cHBvcnQgdGhlIHZpZGVvIHRhZy4NCjwvdmlkZW8+[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Lorsque la marque belge Mora Mora Rhum nous a demand\u00e9 de d\u00e9velopper une strat\u00e9gie de communication int\u00e9gr\u00e9e pour sa campagne d&rsquo;hiver, nous lui avons propos\u00e9 de r\u00e9aliser  une vid\u00e9o et un photoshoot inspirants mettant en sc\u00e8ne un c\u00e9l\u00e8bre mixologue qui r\u00e9alise des recettes d&rsquo;hiver \u00e0 base Mora Mora Rhum.<\/p>\n","protected":false},"author":1,"featured_media":746,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[55,56,71],"portfolio_tag":[],"class_list":["post-1577","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-content-creation-fr","portfolio_category-marketing-strategy-fr","portfolio_category-photo-and-videography-fr"],"_links":{"self":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_page\/1577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/comments?post=1577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/media\/746"}],"wp:attachment":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/media?parent=1577"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_category?post=1577"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_tag?post=1577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}