{"id":1579,"date":"2023-08-02T16:00:23","date_gmt":"2023-08-02T14:00:23","guid":{"rendered":"https:\/\/purefluence.agency\/cases\/bertinchamps-brewery\/"},"modified":"2023-10-19T15:53:01","modified_gmt":"2023-10-19T13:53:01","slug":"bertinchamps-brewery","status":"publish","type":"portfolio_page","link":"https:\/\/purefluence.agency\/fr\/cases\/bertinchamps-brewery\/","title":{"rendered":"Bertinchamps Brewery"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Bertinchamps Brewery<\/h1>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Cat\u00e9gorie <\/strong>: Bi\u00e8res et spiritueux<br \/>\n<strong>Champs d&rsquo;action <\/strong>: Positionnement de la marque, Conception de l&#8217;emballage, D\u00e9veloppement de recettes<\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb75px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column]<div class='qode_image_gallery_no_space dark highlight_active'><div class='qode_image_gallery_holder' style='height: 450px;'><ul  ><li  ><div style=\"height: 450px; width:301px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-635241502]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Schermafbeelding-2023-06-28-om-13.29.51.jpeg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Schermafbeelding-2023-06-28-om-13.29.51.jpeg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:301px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-635241502]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/WhatsApp-Image-2021-12-06-at-12.37.42.jpeg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/WhatsApp-Image-2021-12-06-at-12.37.42.jpeg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:301px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-635241502]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/WhatsApp-Image-2021-12-06-at-12.38.01.jpeg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/WhatsApp-Image-2021-12-06-at-12.38.01.jpeg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:675px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-635241502]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/WhatsApp-Image-2021-12-06-at-12.38.07.jpeg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/WhatsApp-Image-2021-12-06-at-12.38.07.jpeg\" alt=\"\" \/><\/a><\/div><\/li><\/ul><\/div><div class=\"controls\"><a class=\"prev-slide\" href=\"#\"><span><i class=\"fa fa-angle-left\"><\/i><\/span><\/a><a class=\"next-slide\" href=\"#\"><span><i class=\"fa fa-angle-right\"><\/i><\/span><\/a><\/div><\/div>[vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Summary<\/h3>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text el_class=\u00a0\u00bbtekst-oranje\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Nous avons \u00e9paul\u00e9 Bertinchamps Brewery, brasserie belge connue pour ses bi\u00e8res artisanales, dans la cr\u00e9ation d\u2019une nouvelle gamme de spiritueux. Nous avons d\u00e9velopp\u00e9 la strat\u00e9gie marketing de lancement d\u2019une gamme de gins uniques associ\u00e9s \u00e0 ses propres tonics. Le succ\u00e8s de la gamme de spiritueux a incit\u00e9 Bertinchamps \u00e0 lancer d&rsquo;autres spiritueux.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/12&Prime;][\/vc_column][vc_column width=\u00a0\u00bb10\/12&Prime;][vc_column_text]La brasserie Bertinchamps, brasserie belge r\u00e9put\u00e9e pour ses bi\u00e8res artisanales, nous a demand\u00e9 de d\u00e9velopper une nouvelle cat\u00e9gorie de produits dans le domaine des \u00ab\u00a0spiritueux\u00a0\u00bb. Nous avons \u00e9labor\u00e9 une strat\u00e9gie marketing compl\u00e8te pour donner vie \u00e0 leur vision.<\/p>\n<p>Dans un premier temps, nous avons con\u00e7u une gamme de gins unique, accompagn\u00e9e d&rsquo;une s\u00e9lection raffin\u00e9e de leurs propres tonics. En \u00e9troite collaboration avec de c\u00e9l\u00e8bres chefs, nous avons \u00e9labor\u00e9 les recettes, cr\u00e9ant ainsi l&rsquo;\u00e9quilibre parfait entre les saveurs et les ar\u00f4mes.<\/p>\n<p>En outre, nous avons \u00e9t\u00e9 charg\u00e9s de trouver un nom de marque qui refl\u00e8te l&rsquo;essence de Bertinchamps et la gamme de spiritueux. Nous avons \u00e9galement d\u00e9velopp\u00e9 le packaging en tenant compte de l&rsquo;esth\u00e9tique et des valeurs fondamentales de la marque.<\/p>\n<p>Gr\u00e2ce \u00e0 notre soutien lors de la phase de commercialisation, nous avons fait en sorte que la nouvelle gamme de spiritueux de Bertinchamps d\u00e9marre sur les chapeaux de roue. Elle s&rsquo;est av\u00e9r\u00e9e \u00eatre l&rsquo;une des cat\u00e9gories \u00e0 la croissance la plus rapide, ce qui lui a donn\u00e9 la confiance et l&rsquo;inspiration n\u00e9cessaires pour commercialiser d&rsquo;autres spiritueux.<\/p>\n<p>Gr\u00e2ce \u00e0 notre approche globale et \u00e0 notre \u00e9troite collaboration avec la brasserie Bertinchamps, la soci\u00e9t\u00e9 a connu une forte expansion sur le march\u00e9 des spiritueux. La combinaison de notre strat\u00e9gie, de la cr\u00e9ation de produits de haute qualit\u00e9 et d&rsquo;une approche marketing ad\u00e9quate a permis \u00e0 la marque d\u2019accro\u00eetre son succ\u00e8s dans cette nouvelle cat\u00e9gorie.<\/p>\n<p>&nbsp;[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/12&Prime;][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Nous avons \u00e9paul\u00e9 Bertinchamps Brewery, brasserie belge connue pour ses bi\u00e8res artisanales, dans la cr\u00e9ation d\u2019une nouvelle gamme de spiritueux. Nous avons d\u00e9velopp\u00e9 la strat\u00e9gie marketing de lancement d\u2019une gamme de gins uniques associ\u00e9s \u00e0 ses propres tonics. Le succ\u00e8s de la gamme de spiritueux a incit\u00e9 Bertinchamps \u00e0 lancer d&rsquo;autres spiritueux.<\/p>\n","protected":false},"author":1,"featured_media":736,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[66,56,57],"portfolio_tag":[],"class_list":["post-1579","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-branding-fr","portfolio_category-marketing-strategy-fr","portfolio_category-packaging-design-fr"],"_links":{"self":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_page\/1579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/comments?post=1579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/media\/736"}],"wp:attachment":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/media?parent=1579"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_category?post=1579"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_tag?post=1579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}