{"id":1586,"date":"2023-08-02T15:41:22","date_gmt":"2023-08-02T13:41:22","guid":{"rendered":"https:\/\/purefluence.agency\/cases\/cala-kumquat\/"},"modified":"2023-10-19T16:14:32","modified_gmt":"2023-10-19T14:14:32","slug":"cala-kumquat","status":"publish","type":"portfolio_page","link":"https:\/\/purefluence.agency\/fr\/cases\/cala-kumquat\/","title":{"rendered":"Cala Kumquat"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Cala Kumquat<\/h1>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Category<\/strong>: Spiritueux<br \/>\n<strong>Champ d&rsquo;activation<\/strong>: Press &amp; marketing d&rsquo;influence<\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb75px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column]<div class='qode_image_gallery_no_space dark highlight_active'><div class='qode_image_gallery_holder' style='height: 450px;'><ul  ><li  ><div style=\"height: 450px; width:338px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-312455226]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/IMG_8327-rotated.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/IMG_8327-rotated.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:338px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-312455226]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/1.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/1.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:338px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-312455226]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/2-rotated.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/2-rotated.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:338px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-312455226]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/3-rotated.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/3-rotated.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:338px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-312455226]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/4-rotated.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/4-rotated.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:338px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-312455226]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/IMG_8266-rotated.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/IMG_8266-rotated.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:338px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-312455226]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/IMG_8301-rotated.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/IMG_8301-rotated.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:338px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-312455226]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/IMG_8305-rotated.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/IMG_8305-rotated.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:338px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-312455226]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/IMG_8324-rotated.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/IMG_8324-rotated.jpg\" alt=\"\" \/><\/a><\/div><\/li><\/ul><\/div><div class=\"controls\"><a class=\"prev-slide\" href=\"#\"><span><i class=\"fa fa-angle-left\"><\/i><\/span><\/a><a class=\"next-slide\" href=\"#\"><span><i class=\"fa fa-angle-right\"><\/i><\/span><\/a><\/div><\/div>[vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">R\u00e9sum\u00e9<\/h3>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text el_class=\u00a0\u00bbtekst-oranje\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Pour Cala Kumquat, une marque belge de spiritueux, nous avons cr\u00e9\u00e9 une campagne de relations publiques ciblant les journalistes du secteur des boissons, combinant le storytelling \u00e0 un voyage de presse \u00e0 Tarifa en Espagne, o\u00f9 sont cultiv\u00e9s les kumquats bio qui donnent toutes leurs saveurs \u00e0 ces d\u00e9licieux spiritueux. Cette campagne a donn\u00e9 lieu \u00e0 plusieurs articles, interviews radio et \u00e9missions t\u00e9l\u00e9vis\u00e9es.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/12&Prime;][\/vc_column][vc_column width=\u00a0\u00bb10\/12&Prime;][vc_column_text]Nous avons lanc\u00e9 une campagne de relations publiques percutante pour Cala Kumquat, marque \u00e9mergente de spiritueux artisanaux belges. Notre objectif \u00e9tait de capter l&rsquo;attention des journalistes food &amp; drink en partageant l&rsquo;histoire unique de Cala Kumquat et de son fondateur. Nous avons combin\u00e9 le storytelling \u00e0 un voyage de presse inoubliable en Espagne o\u00f9 la marque s&rsquo;approvisionne en kumquats biologiques.<\/p>\n<p>Au cours de ce voyage de presse, les journalistes ont eu l&rsquo;occasion de d\u00e9couvrir le monde de Cala Kumquat et la passion qui se cache derri\u00e8re la cr\u00e9ation de ses spiritueux uniques. Nous avons plong\u00e9 la presse dans la culture andalouse et dans le processus de production des kumquats. Une d\u00e9gustation des diff\u00e9rent spiritueux de Cala Kumquat, des diff\u00e9rents types de kumquats, puis d\u2019un d\u00e9licieux d\u00e9jeuner andalou \u00e0 base de kumquats concoct\u00e9 par un chef local ont permis de cr\u00e9er un lien plus profond avec la marque et son fondateur passionn\u00e9 et passionnant.<\/p>\n<p>La campagne a produit des r\u00e9sultats remarquables dont plusieurs articles positifs dans les principaux journaux et magazines d\u2019information belges, des interviews radio et des \u00e9missions de t\u00e9l\u00e9vision. Cette couverture m\u00e9diatique a contribu\u00e9 \u00e0 la notori\u00e9t\u00e9 et au succ\u00e8s de Cala Kumquat.<\/p>\n<p>La campagne de relations publiques pour Cala Kumquat a d\u00e9montr\u00e9 le pouvoir d&rsquo;une narration r\u00e9fl\u00e9chie et l&rsquo;importance d&rsquo;une campagne de presse coordonn\u00e9e et phas\u00e9e. En transmettant les bons messages et en offrant une exp\u00e9rience inoubliable, nous avons aid\u00e9 la marque \u00e0 accro\u00eetre sa visibilit\u00e9, \u00e0 attirer de nouveaux consommateurs et \u00e0 acqu\u00e9rir une position forte dans le secteur des spiritueux en Belgique.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/12&Prime;][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Pour Cala Kumquat, une marque belge de spiritueux, nous avons cr\u00e9\u00e9 une campagne de relations publiques ciblant les journalistes du secteur des boissons, combinant le storytelling \u00e0 un voyage de presse \u00e0 Tarifa en Espagne, o\u00f9 sont cultiv\u00e9s les kumquats bio qui donnent toutes leurs saveurs \u00e0 ces d\u00e9licieux spiritueux. Cette campagne a donn\u00e9 lieu \u00e0 plusieurs articles, interviews radio et \u00e9missions t\u00e9l\u00e9vis\u00e9es.<\/p>\n","protected":false},"author":1,"featured_media":676,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[72],"portfolio_tag":[],"class_list":["post-1586","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-pr-fr"],"_links":{"self":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_page\/1586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/comments?post=1586"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/media\/676"}],"wp:attachment":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/media?parent=1586"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_category?post=1586"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_tag?post=1586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}