{"id":1591,"date":"2023-08-02T15:19:59","date_gmt":"2023-08-02T13:19:59","guid":{"rendered":"https:\/\/purefluence.agency\/cases\/neuhaus\/"},"modified":"2024-02-06T17:17:26","modified_gmt":"2024-02-06T16:17:26","slug":"neuhaus","status":"publish","type":"portfolio_page","link":"https:\/\/purefluence.agency\/fr\/cases\/neuhaus\/","title":{"rendered":"Neuhaus &#8211; Positionnement de la marque et storytelling"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Neuhaus Positionnement de la marque &amp; storytelling<\/h1>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Cat\u00e9gorie<\/strong>: Chocolats<br \/>\n<strong>Champs d&rsquo;activation<\/strong>: \u00a0Strat\u00e9gie marketing, Content Marketing, Production TV, vid\u00e9o et photographie<\/p>\n<p>[\/vc_column_text][vc_empty_space height=\u00a0\u00bb75px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column]<div class='qode_image_gallery_no_space dark highlight_active'><div class='qode_image_gallery_holder' style='height: 450px;'><ul  ><li  ><div style=\"height: 450px; width:450px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1737786542]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/AMBIANCE-1-1000x1000-500x500-1.jpeg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/AMBIANCE-1-1000x1000-500x500-1.jpeg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:450px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1737786542]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/AMBIANCE-3-1000x1000-1.jpeg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/AMBIANCE-3-1000x1000-1.jpeg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:301px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1737786542]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/neuhaus_kerst18-9.jpeg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/neuhaus_kerst18-9.jpeg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:301px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1737786542]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/neuhaus_kerst18-46.jpeg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/neuhaus_kerst18-46.jpeg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:301px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1737786542]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/neuhaus_kerst18-182.jpeg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/neuhaus_kerst18-182.jpeg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:870px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1737786542]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/NH-IRES-WINTER-ALL-11.jpeg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/NH-IRES-WINTER-ALL-11.jpeg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:450px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1737786542]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/RETOUCH-1073.jpeg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/RETOUCH-1073.jpeg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:675px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1737786542]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/RETOUCH-1129.jpeg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/RETOUCH-1129.jpeg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:675px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1737786542]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/RETOUCH-1135.jpeg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/RETOUCH-1135.jpeg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:450px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1737786542]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/SMALL-BOX-2-1000x1000-1.jpeg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/SMALL-BOX-2-1000x1000-1.jpeg\" alt=\"\" \/><\/a><\/div><\/li><\/ul><\/div><div class=\"controls\"><a class=\"prev-slide\" href=\"#\"><span><i class=\"fa fa-angle-left\"><\/i><\/span><\/a><a class=\"next-slide\" href=\"#\"><span><i class=\"fa fa-angle-right\"><\/i><\/span><\/a><\/div><\/div>[vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][vc_column width=\u00a0\u00bb2\/3&Prime;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">R\u00e9sum\u00e9<\/h3>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text el_class=\u00a0\u00bbtekst-oranje\u00a0\u00bb]<br \/>\nNous avons aid\u00e9 la marque belge de pralines de luxe \u00e0 affiner son positionnement marketing et son storytelling en tant qu'\u00a0\u00bbinventeur de la praline\u00a0\u00bb. Nous avons traduit cela en un storytelling en ligne coh\u00e9rent, en am\u00e9liorant les newsletters, le syst\u00e8me CRM et la communication avec les consommateurs. En outre, nous avons organis\u00e9 plusieurs s\u00e9ances photos et vid\u00e9os pour soutenir les lancements de nouveaux produits et fournir des visuels appropri\u00e9s de haute qualit\u00e9.<br \/>\n[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/6&Prime;][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb100px\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/12&Prime;][\/vc_column][vc_column width=\u00a0\u00bb10\/12&Prime;][vc_column_text]Nous avons eu le plaisir de travailler avec Neuhaus, la c\u00e9l\u00e8bre marque belge de pralines de luxe, pour faire passer leur positionnement marketing et leur storytelling \u00e0 un niveau sup\u00e9rieur. Le th\u00e8me de \u00ab\u00a0l&rsquo;inventeur de la praline\u00a0\u00bb a \u00e9t\u00e9 le fil conducteur de notre strat\u00e9gie, soulignant la richesse de l&rsquo;histoire et du savoir-faire de la marque.<\/p>\n<p>Pour donner vie \u00e0 ce nouveau positionnement, nous avons d\u00e9velopp\u00e9 une strat\u00e9gie compl\u00e8te de narration en ligne. Nous nous sommes attaqu\u00e9s aux newsletters de la marque, en am\u00e9liorant leur contenu et leur design afin de cr\u00e9er une exp\u00e9rience engageante et personnalis\u00e9e pour les lecteurs. Nous avons \u00e9galement optimis\u00e9 le syst\u00e8me CRM et am\u00e9lior\u00e9 la fa\u00e7on dont la marque interagissait avec ses clients afin de lui permettre de construire une relation forte et durable.<\/p>\n<p>Afin de cr\u00e9er une communaut\u00e9 exclusive et d&rsquo;accro\u00eetre l&rsquo;engagement de leurs clients fid\u00e8les, nous avons cr\u00e9\u00e9 les Neuhaus Insiders, un club de fid\u00e9lit\u00e9 offrant des avantages et des exp\u00e9riences exclusifs \u00e0 ses membres. Ce club a permis non seulement de fid\u00e9liser les clients existants mais aussi d&rsquo;attirer de nouveaux clients int\u00e9ress\u00e9s par les exp\u00e9riences uniques offertes par la marque.<\/p>\n<p>Pour soutenir et fournir des visuels en parfaite ad\u00e9quation avec le contenu en ligne de la marque, nous avons organis\u00e9 plusieurs s\u00e9ances photos et vid\u00e9os. Cela nous a permis de pr\u00e9senter les nouveaux produits et les lancements au public d&rsquo;une mani\u00e8re impactante, gourmande et authentique. Les images et les vid\u00e9os ont servi d&rsquo;outils marketing puissants et ont renforc\u00e9 le positionnement de Neuhaus comme symbole de luxe et de sophistication.<\/p>\n<p>Gr\u00e2ce \u00e0 nos efforts consid\u00e9rables, nous avons aid\u00e9 la marque belge de pralines de luxe \u00e0 se d\u00e9marquer sur le march\u00e9 et \u00e0 renforcer sa position d'\u00a0\u00bbinventeur de la praline\u00a0\u00bb. Un storytelling en ligne coh\u00e9rent, une meilleure communication avec les consommateurs et l&rsquo;introduction des Neuhaus Insiders ont permis d&rsquo;accro\u00eetre l&rsquo;engagement et la fid\u00e9lit\u00e9 des clients tout en cr\u00e9ant de nouvelles opportunit\u00e9s de croissance et de succ\u00e8s.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/12&Prime;][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb50px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Nous avons eu le plaisir de travailler avec Neuhaus, la c\u00e9l\u00e8bre marque belge de pralines de luxe, pour faire passer leur positionnement marketing et leur storytelling \u00e0 un niveau sup\u00e9rieur. Le th\u00e8me de \u00ab\u00a0l&rsquo;inventeur de la praline\u00a0\u00bb a \u00e9t\u00e9 le fil conducteur de notre strat\u00e9gie, soulignant la richesse de l&rsquo;histoire et du savoir-faire de la marque.<\/p>\n","protected":false},"author":1,"featured_media":610,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[55,80,56,75,71,87,84,64],"portfolio_tag":[],"class_list":["post-1591","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-content-creation-fr","portfolio_category-content-production-fr","portfolio_category-marketing-strategy-fr","portfolio_category-native-content-fr","portfolio_category-photo-and-videography-fr","portfolio_category-photography-fr","portfolio_category-photoshoots-fr","portfolio_category-videography-fr"],"_links":{"self":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_page\/1591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/comments?post=1591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/media\/610"}],"wp:attachment":[{"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_category?post=1591"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/purefluence.agency\/fr\/wp-json\/wp\/v2\/portfolio_tag?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}