Category: Wines
Activation: Marketing Strategy, Website development,Packaging design, Content creation
Résumé
In samenwerking met de onderzoeksexperts van Beyond Reason hebben we een consumentenonderzoek uitgevoerd naar de motieven achter de aankoop van wijn, gevolgd door het verfijnen van de merkpositionering voor Château d’Annevoie. Dit legde de basis voor een inspirerend ontwerp van hun wijnflessen, website en visuele identiteit, die verder werd versterkt door een uitgebreide fotoshoot, videoproductie en dronebeelden.
At the heart of our collaboration with the esteemed Château d’Annevoie, we embarked on a comprehensive journey to amplify their brand essence. Partnering with research authorities Beyond Reason, we conducted an insightful consumer study, delving deep into the motivations that drive wine enthusiasts’ purchasing decisions. This rich understanding formed the bedrock for a bespoke brand positioning tailored to Château d’Annevoie’s offerings.
From this strategic foundation, we set out to breathe new life into the brand’s visual identity. Our creative team meticulously redesigned the labels of their wine bottles, crafting a visual narrative that beautifully encapsulated the essence of Château d’Annevoie. Simultaneously, we undertook a complete revamp of their webshop, ensuring a seamless and captivating online experience for wine connoisseurs.
To bring this revitalized identity to life, we orchestrated an immersive photo, video, and drone shoot. This immersive visual content captured the captivating spirit of Château d’Annevoie, from the lush vineyards to the refined craftsmanship that goes into every bottle. The resulting content became a true reflection of the brand’s heritage and dedication.
Our holistic approach extended to refining Château d’Annevoie’s social media presence, aligning it with their elevated brand identity. By curating a captivating array of posts and stories, we ensured that each piece of content resonated with their target audience and exuded the brand’s distinctive charm.
The outcome of our collaboration was a seamless synthesis of research-driven strategy and artistic creativity. Château d’Annevoie now boasts a refined brand positioning, visually striking wine bottle designs, a sophisticated web presence, and a captivating suite of visual assets. Our partnership has not only revitalized their brand image but also positioned Château d’Annevoie as a beacon of excellence within the world of fine wines.”