Category: Ice Cream
Activation: Market Research, Brand Positioning, PR & Marketing plan, Influencer campaign
Summary
We helped Franklin Ice Cream, a Belgian artisanal ice cream brand, conduct disruptive marketing research into unconscious purchase motivations. Based on this, we developed a communication and influencer campaign, in which lifestyle and food influencers successfully promoted the Franklin brand.
Working with Franklin Ice Cream, a beloved Belgian artisanal ice cream brand, we conducted disruptive marketing research to understand the unconscious purchase motivations within the ice cream market and specifically for the Franklin brand.
The research provided valuable insights into the psychology of consumers and their unconscious decision-making processes. With this knowledge, we developed an effective communication and influencer campaign to put Franklin on the map as a brand.
By collaborating with well-known lifestyle and food influencers in Belgium, we created a strong buzz around the brand. These influencers shared their personal experiences and positive stories about Franklin, which helped the brand reach a larger audience and reinforce credibility.
The campaign resulted in a significant increase in brand awareness and a growing group of loyal consumers. It proved that understanding and responding to consumers’ unconscious buying motivations is a powerful tool for building brand preference.
With our marketing research and subsequent influencer campaign, we helped Franklin Ice Cream stand out in the competitive ice cream market and establish a strong position as a trusted and beloved brand among consumers.