Category: Spirit brands
Activation: Press & Influencer marketing
Summary
For Cala Kumquat, a Belgian spirit brand, we created a PR campaign targeting relevant journalists in the beverage industry, combining storytelling with a press trip to Spain, the birthplace of the organic Kumquat fruit they use for their beverages. This resulted in several articles, radio interviews and TV appearances.
We launched an impactful PR campaign for Cala Kumquat, an emerging Belgian spirit brand. Our goal was to capture the attention of relevant journalists in the beverage industry while sharing Cala Kumquat’s unique story. We combined storytelling with an unforgettable press trip to Spain, where the brand sources its organic Kumquat fruit.
During the press trip, journalists had the opportunity to experience the enchanting world of Cala Kumquat and discover the passion behind the creation of the drinks. By immersing them in the rich Spanish culture and the authentic production process, a deeper connection with the brand was created.
The campaign produced remarkable results, with multiple positive articles in leading newspapers and magazines. In addition, radio interviews and TV appearances were achieved, with the brand being spotlighted on talk shows. This media coverage contributed to Cala Kumquat’s awareness and credibility.
The PR campaign for Cala Kumquat demonstrated the power of thoughtful storytelling and the importance of a coordinated press tour. By delivering the right message and providing an unforgettable experience, we helped the brand increase visibility, appeal to new consumers and establish a strong position in the beverage industry.