{"id":1574,"date":"2023-08-02T16:16:03","date_gmt":"2023-08-02T14:16:03","guid":{"rendered":"https:\/\/purefluence.agency\/cases\/franklin-ice-cream\/"},"modified":"2023-10-18T12:16:44","modified_gmt":"2023-10-18T10:16:44","slug":"franklin-ice-cream","status":"publish","type":"portfolio_page","link":"https:\/\/purefluence.agency\/nl\/cases\/franklin-ice-cream\/","title":{"rendered":"Franklin Ice Cream"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">Franklin Ice Cream<\/h1>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Category<\/strong>: Ice Cream<br \/>\n<strong>Activation<\/strong>: Market Research, Brand Positioning, PR &amp; Marketing plan, Influencer campaign<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;75px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]<div class='qode_image_gallery_no_space dark highlight_active'><div class='qode_image_gallery_holder' style='height: 450px;'><ul  ><li  ><div style=\"height: 450px; width:453px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1878084888]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Schermafbeelding-2023-07-17-om-17.56.04.png\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Schermafbeelding-2023-07-17-om-17.56.04.png\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:405px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1878084888]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Schermafbeelding-2023-07-17-om-17.56.37.png\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Schermafbeelding-2023-07-17-om-17.56.37.png\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:411px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-1878084888]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Schermafbeelding-2023-07-17-om-17.56.51.png\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Schermafbeelding-2023-07-17-om-17.56.51.png\" alt=\"\" \/><\/a><\/div><\/li><\/ul><\/div><div class=\"controls\"><a class=\"prev-slide\" href=\"#\"><span><i class=\"fa fa-angle-left\"><\/i><\/span><\/a><a class=\"next-slide\" href=\"#\"><span><i class=\"fa fa-angle-right\"><\/i><\/span><\/a><\/div><\/div>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Summary<\/h3>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text el_class=&#8221;tekst-oranje&#8221;]<\/p>\n<p style=\"text-align: center;\">We helped Franklin Ice Cream, a Belgian artisanal ice cream brand, conduct disruptive marketing research into unconscious purchase motivations. Based on this, we developed a communication and influencer campaign, in which lifestyle and food influencers successfully promoted the Franklin brand.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_column_text]Working with Franklin Ice Cream, a beloved Belgian artisanal ice cream brand, we conducted disruptive marketing research to understand the unconscious purchase motivations within the ice cream market and specifically for the Franklin brand.<\/p>\n<p>&nbsp;<\/p>\n<p>The research provided valuable insights into the psychology of consumers and their unconscious decision-making processes. With this knowledge, we developed an effective communication and influencer campaign to put Franklin on the map as a brand.<\/p>\n<p>&nbsp;<\/p>\n<p>By collaborating with well-known lifestyle and food influencers in Belgium, we created a strong buzz around the brand. These influencers shared their personal experiences and positive stories about Franklin, which helped the brand reach a larger audience and reinforce credibility.<\/p>\n<p>&nbsp;<\/p>\n<p>The campaign resulted in a significant increase in brand awareness and a growing group of loyal consumers. It proved that understanding and responding to consumers&#8217; unconscious buying motivations is a powerful tool for building brand preference.<\/p>\n<p>&nbsp;<\/p>\n<p>With our marketing research and subsequent influencer campaign, we helped Franklin Ice Cream stand out in the competitive ice cream market and establish a strong position as a trusted and beloved brand among consumers.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>We helped Franklin Ice Cream, a Belgian artisanal ice cream brand, conduct disruptive marketing research into unconscious purchase motivations. Based on this, we developed a communication and influencer campaign, in which lifestyle and food influencers successfully promoted the Franklin brand.<\/p>\n","protected":false},"author":1,"featured_media":767,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[67,52,69],"portfolio_tag":[],"class_list":["post-1574","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-influencer-marketing-nl","portfolio_category-marketing-strategy-nl","portfolio_category-pr-nl"],"_links":{"self":[{"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/portfolio_page\/1574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/comments?post=1574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/media\/767"}],"wp:attachment":[{"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/media?parent=1574"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/portfolio_category?post=1574"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/portfolio_tag?post=1574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}