{"id":1588,"date":"2023-08-02T15:33:57","date_gmt":"2023-08-02T13:33:57","guid":{"rendered":"https:\/\/purefluence.agency\/cases\/the-macallan\/"},"modified":"2023-10-19T16:29:03","modified_gmt":"2023-10-19T14:29:03","slug":"the-macallan","status":"publish","type":"portfolio_page","link":"https:\/\/purefluence.agency\/nl\/cases\/the-macallan\/","title":{"rendered":"The Macallan"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][vc_column_text]<\/p>\n<h1 style=\"text-align: center;\">The Macallan<\/h1>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Category<\/strong>: Spirits<br \/>\n<strong>Activation<\/strong>: Native content marketing, photo- &amp; videography,<br \/>\nevent management<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;75px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column]<div class='qode_image_gallery_no_space dark highlight_active'><div class='qode_image_gallery_holder' style='height: 450px;'><ul  ><li  ><div style=\"height: 450px; width:300px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-236473486]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-14.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-14.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:300px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-236473486]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-15.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-15.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:300px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-236473486]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-17.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-17.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:300px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-236473486]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-24.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-24.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:300px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-236473486]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-27.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-27.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:676px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-236473486]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-30.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-30.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:300px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-236473486]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-35.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-35.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:300px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-236473486]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-38.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-38.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:300px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-236473486]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-48.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-48.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:676px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-236473486]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-87.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-87.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:300px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-236473486]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-105.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-105.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:300px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-236473486]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-132.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-132.jpg\" alt=\"\" \/><\/a><\/div><\/li><li  ><div style=\"height: 450px; width:676px;\"><a itemprop=\"image\" class=\"prettyphoto\" data-rel=\"prettyPhoto[rel-236473486]\" href=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-136.jpg\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/purefluence.agency\/wp-content\/uploads\/2023\/08\/Pure-Deluxe_Whisky-136.jpg\" alt=\"\" \/><\/a><\/div><\/li><\/ul><\/div><div class=\"controls\"><a class=\"prev-slide\" href=\"#\"><span><i class=\"fa fa-angle-left\"><\/i><\/span><\/a><a class=\"next-slide\" href=\"#\"><span><i class=\"fa fa-angle-right\"><\/i><\/span><\/a><\/div><\/div>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\">Summary<\/h3>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text el_class=&#8221;tekst-oranje&#8221;]<\/p>\n<p style=\"text-align: center;\">For top international luxury brand The Macallan, we developed an engaging 4-part native content series on PureDeluxe. We also organized exclusive master classes and tastings with an experienced sommelier\/brand ambassador, where readers had a chance to win a seat and enjoy a whisky pairing dinner.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_column_text]We are honored to have partnered with The Macallan, an iconic whiskey brand with a rich history and global acclaim. Our mission was to immerse PureDeluxe readers in the fascinating world of The Macallan and introduce them to the deep-rooted traditions and craftsmanship behind this renowned brand.<\/p>\n<p>&nbsp;<\/p>\n<p>We developed an immersive 4-part native content series in which we brought The Macallan&#8217;s rich history to life. Readers were taken on a journey through time, immersed in the age-old traditions, unique distillation process and distinctive flavor profiles of The Macallan&#8217;s whiskies.<\/p>\n<p>&nbsp;<\/p>\n<p>In addition to the content series, we also hosted exclusive master classes and tastings in partnership with an experienced sommelier\/brand ambassador from The Macallan. These special events offered readers the chance to dive deeper into the world of whisky and enjoy a unique tasting experience. In addition, PureDeluxe readers had a chance to win a spot in one of these exclusive master classes and sit down for a special whisky pairing dinner.<\/p>\n<p>&nbsp;<\/p>\n<p>The native content series and exclusive events not only helped to build brand awareness for The Macallan, but also to strengthen their position as one of the world&#8217;s leading whisky brands. Readers were inspired to explore the world of The Macallan, both on an intellectual level by discovering its rich history and on a taste level by tasting and experiencing its unique whiskies.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>For top international luxury brand The Macallan, we developed an engaging 4-part native content series on PureDeluxe. We also organized exclusive master classes and tastings with an experienced sommelier\/brand ambassador, where readers had a chance to win a seat and enjoy a whisky pairing dinner.<\/p>\n","protected":false},"author":1,"featured_media":649,"menu_order":23,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[51,78,73,59,68,63],"portfolio_tag":[],"class_list":["post-1588","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-content-creation-nl","portfolio_category-events-management-nl","portfolio_category-native-content-nl","portfolio_category-native-publication-nl","portfolio_category-photo-and-videography-nl","portfolio_category-videography-nl"],"_links":{"self":[{"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/portfolio_page\/1588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/comments?post=1588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/media\/649"}],"wp:attachment":[{"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/media?parent=1588"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/portfolio_category?post=1588"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/purefluence.agency\/nl\/wp-json\/wp\/v2\/portfolio_tag?post=1588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}