Category: Champagne
Activation: Bar Mood Photography, Press Trip and Sommelier Degustation
For our valued client Charles Heidsieck, we have undertaken a series of remarkable activities and initiatives to increase brand awareness and positive image. As content creators and PR experts, we have successfully collaborated to achieve these goals.
Our journey began with organizing the ‘Bar Mood Photography’ event, an elegant and atmospheric celebration that embodied the essence of Charles Heidsieck Champagnes. A professional bartender played a central role, and we focused on the product itself, imbued with a touch of class. The perfect ambiance and the stunning presentation of the champagne bottles were captured in breathtaking photos that recorded the mood and feeling of the evening.
But we went beyond visual storytelling. We also organized an unforgettable press trip to the exclusive Champagne estate of Charles Heidsieck in Reims, France. There, invitees, including the renowned Yanick Dehandschutter, who was awarded several times as the best sommelier of Belgium, could witness the authentic beauty of winemaking. The guests were treated to an exclusive tour of the house’s deep cellars and enjoyed a sophisticated tasting of Charles Heidsieck’s exquisite champagnes.
All this was made possible thanks to our extensive expertise in content creation and public relations. We worked closely with the brand to create an unforgettable brand experience and convey the quality, history, and passion of Charles Heidsieck in an engaging way to the public. This resulted not only in a strengthened brand positioning and recognition but also in valuable media attention and positive associations with the Charles Heidsieck brand. It was an honor to achieve this and contribute to the success of such a prestigious champagne brand.