Meet the team

Wim De Schutter

Elevating Brands with the Power of Authentic Storytelling

Meet Wim De Schutter, the driving force behind PureFluence. With his passion for beauty in the world and an unparalleled eye for detail, Wim is the embodiment of the pure lifestyle vision.

As a former marketing executive for international giants such as Red Bull and Nespresso, Wim has learned the art of impactful storytelling from the very best. He has seen how a well-told story can transform a brand and create a deep connection with the audience.

But Wim goes beyond marketing. He has an insatiable love for beautifully crafted products and services that make the world a little more beautiful. His heart beats faster for brands that capture the essence of purity and authenticity.

With PureFluence and own media channel PureDeluxe, Wim brings together his expertise and passion. He puts his knowledge at the service of his clients to discover their stories and turn them into communication plans that truly impress. With a touch of creativity and a deep understanding of the power of storytelling, Wim knows how to make brands shine like never before.

So, whether it’s a sophisticated product, an immersive experience or a revolutionary service, Wim and his team are ready to develop the communications that bring the unique story to life.

Laurence Hannon

Empowering Brands with PR Brilliance and Lifestyle Flair

Meet Laurence Hannon, the PR expert who will take PureFluence to new heights. With an impressive 20-year career at one of Belgian’s largest PR agencies, Interel, where she served as deputy director, Laurence brings with her a wealth of experience.

Laurence has a passion for PR that has led her to remarkable successes in various sectors. Her expertise extends to the world of wine and gastronomy, where, for example, she has assisted Bordeaux wines in their PR messages and communications for more than 7 years.

A true foodie and wine lover, Laurence enjoys combining her passions with her work, especially for clients in the travel industry. She has an unparalleled passion for travel and a deep love for Italy, which has led her to achieve remarkable PR results for numerous travel brands.

With her bilingualism, French being her native language, Laurence is a valuable addition to PureFluence’s team. She brings a unique cultural and linguistic dimension, allowing us to serve our clients even better.

Laurence’s drive and experience in PR will be invaluable in creating remarkable PR campaigns and strengthening brand positioning. She is determined to make brands shine and help them tell their story in a compelling and impactful way.

With Laurence on board at PureFluence, we are ready to explore new horizons and achieve PR excellence. Her expertise and passionate approach will strengthen our team and contribute to our clients’ success.

Mirthe

Igniting Lifestyle Trends with Social Media Magic

Meet Mirthe, the sparkling addition to the PureFluence team. A true bon vivant with a passion for lifestyle, food, travel and fashion, Mirthe brings a breath of fresh air of creativity and trends.

With her finger on the pulse of the latest trends and developments, Mirthe is always on top of what’s going on in the world of lifestyle. She has a keen eye for aesthetics and understands better than anyone how to use the latest social media techniques to create engaging (video) content that makes our clients shine.

Insta Reels and TikTok are like second nature to Mirthe. She knows the secrets of these platforms and knows exactly how to use them effectively to attract and hold the audience’s attention. With her smooth and youthful approach, she brings a unique dynamic to our team.

With her contribution to PureFluence, Mirthe will ensure that our clients stand out and impress their target audience. Whether portraying culinary masterpieces, inspiring travel adventures or creating stylish fashion trends, Mirthe knows exactly how to strike the right chord.

With her enthusiasm and unparalleled knowledge of the latest social media trends, Mirthe will contribute to the success of our clients and our team. We are excited to welcome her as a full team member and build impactful communications and beautiful brand stories together.

Evelien

Our digital native blending Côte d’Azur charm with social media expertise for lifestyle brands

Meet Evelien, a true digital native with a fiery passion for travel and gastronomy, and especially the harmonious fusion of both. She has lost her heart to the enchanting French Riviera, where she frequently escapes to relish the charms of Monaco, Nice, and the surrounding areas. With a keen eye for detail and a creative spirit, Evelien thrives in crafting vibrant social media content for lifestyle brands. Her enthusiasm and youthful energy bring a fresh perspective to the world of digital marketing, making her a valuable addition to our team.