Category: Spirits
Activation: Native content marketing, photo- & videography,
event management
Summary
For top international luxury brand The Macallan, we developed an engaging 4-part native content series on PureDeluxe. We also organized exclusive master classes and tastings with an experienced sommelier/brand ambassador, where readers had a chance to win a seat and enjoy a whisky pairing dinner.
We are honored to have partnered with The Macallan, an iconic whiskey brand with a rich history and global acclaim. Our mission was to immerse PureDeluxe readers in the fascinating world of The Macallan and introduce them to the deep-rooted traditions and craftsmanship behind this renowned brand.
We developed an immersive 4-part native content series in which we brought The Macallan’s rich history to life. Readers were taken on a journey through time, immersed in the age-old traditions, unique distillation process and distinctive flavor profiles of The Macallan’s whiskies.
In addition to the content series, we also hosted exclusive master classes and tastings in partnership with an experienced sommelier/brand ambassador from The Macallan. These special events offered readers the chance to dive deeper into the world of whisky and enjoy a unique tasting experience. In addition, PureDeluxe readers had a chance to win a spot in one of these exclusive master classes and sit down for a special whisky pairing dinner.
The native content series and exclusive events not only helped to build brand awareness for The Macallan, but also to strengthen their position as one of the world’s leading whisky brands. Readers were inspired to explore the world of The Macallan, both on an intellectual level by discovering its rich history and on a taste level by tasting and experiencing its unique whiskies.