Category: Spirits
Activation: Brand Positioning, Video & Photography
Summary
We helped Mora Mora Rhum, a Belgian brand, develop an integrated communication strategy for their winter campaign. This resulted in an inspiring video and photoshoot, where we worked with a leading bartender to capture winter recipes with their Rhum.
For Mora Mora Rhum, an emerging Belgian brand, we developed an integrated communication strategy to bring their winter campaign to life. The highlight of this strategy was a stunning video and photoshoot, where we created an inspiring and flavorful winter campaign focusing on their Rhum and accompanying winter recipes.
In collaboration with a renowned bartender in Belgium, we worked closely to develop and capture unique winter recipes during the shoot. These recipes were specially designed to perfectly match Mora Mora Rhum’s flavor profiles and enhance the winter atmosphere.
The video and photoshoot resulted in beautiful imagery that was both inspiring and tasteful. We brought the winter ambience to life and presented Mora Mora Rhum as the ideal companion for cozy moments during the cold season.
This winter campaign contributed to the growing awareness and success of Mora Mora Rhum. The combination of a thoughtful communication strategy, collaboration with a leading bartender and the visual splendor of the campaign have led to positive brand perception and increased interest in Mora Mora Rhum products.
With our integrated approach and attention to detail, we helped Mora Mora Rhum position itself as a premium brand in the winter beverage sector, with a strong connection to consumers looking for flavorful and ambient experiences.