Category: Spirits
Activation: Marketing Research, Photo Shoots and Bartender Collaborations.
Summary
“For the Belgian authentic spirit brand Filliers, we developed a new corporate identity for all their brand communications, based on disruptive marketing research into the implicit reasons why consumers would choose their brand. We also organized several photo shoots and collaborated with bartenders to develop cocktail recipes that reinforced the brand.”
Our team conducted in-depth marketing research to understand the implicit reasons why consumers would choose Filliers. Based on these insights, we developed a new corporate identity that reflected the essence of the brand and the preferences of the target audience. The corporate identity was consistently applied to all brand communications to create a strong visual identity.
To support the new corporate identity and strengthen the brand, we organized several photo shoots. These photo shoots produced high-quality imagery that reflects the quality and authenticity of Filliers. We also collaborated with talented bartenders to develop unique cocktail recipes that highlight the taste and versatility of Filliers spirits.
The result of our efforts is a new corporate identity that differentiates Filliers from competitors and aligns with consumer preferences. Photo shoots and collaborations with bartenders have created engaging and visually appealing materials that reinforce the brand experience. We are proud to have been able to contribute to Filliers’ success and will continue to work together to further grow and prosper their brand.