At “PureFluence” BV (hereinafter referred to as “[PureFluence]”, “we” or “us”), we greatly value your trust, and your privacy is of utmost importance to us.
This privacy statement (hereinafter referred to as the “Privacy Statement”) applies to (i) our website www.purefluence.agency and/or www.purefluence.co (hereinafter referred to as the “Website”) and (ii) all (commercial) relationships between PureFluence and its customers, prospects, and business partners.
The Privacy Statement contains valuable information about the personal data we collect and the methods we employ for using and processing that data, all in accordance with the applicable “Privacy Legislation” such as the Belgian Privacy Act of 8 December 1992 and the EU Regulation 2016/679.
By visiting our Website, using our services, subscribing to our newsletter, creating an account, or communicating with us in any way, you explicitly consent to this Privacy Statement and the way we collect, use, and process your personal data.
1. TYPES OF PERSONAL DATA
PureFluence may collect and process various types of personal data, including but not limited to:
- Name
- First name
- Email address
- Address
- Language
- Date of birth
- Gender
- Telephone number (landline and/or mobile)
- Company name
- Company address
- Invoice address
- Position
- Social media data (profile information)
- Occupation, Influencer category
- Clothing size
- Shoe size
- Drinking preference (alcohol or non-alcohol)
- Any other personal data voluntarily transferred to PureFluence (e.g. during correspondence)
Additionally, PureFluence automatically collects anonymous information about your use of the Website, such as which pages you visit, your web browser, and when you accessed the Website. This data helps us compile statistics about Website usage.
2. METHODS FOR COLLECTING PERSONAL DATA
We collect personal data through various methods, including but not limited to:
- Visiting our Website (www.purefluence.agency or www.purefluence.co) and our media websites (www.puredeluxe.eu, www.puredeluxe.be, and www.purelocals.be)
- Subscribing to our newsletter
- Collaboration with PureFluence
- Participation in live events or multimedia capturing
- Correspondence with and from PureFluence
- Transfers from third parties
- Exchanging business cards
- Registering for events, etc.
- Requesting an offer
- Creating an account on our Website
- Visiting our building/branch
3. USE OF PERSONAL DATA
We may use your personal data for various purposes, including but not limited to:
- Concluding agreements with you and managing them
- Answering your questions and inquiries
- Optimizing the quality and content of our Website
- Sending newsletters, invitations, press releases, and personalized offers
- Statistical purposes
- Processing invoices and payments
- Confirming event registrations
- Registering visitors to our building/branch
- Setting up accounts and sending confirmations
- Distributing targeted marketing and advertising
Our data processing is based on legal grounds, such as your consent, the need to conclude agreements, compliance with legal obligations, protection of vital interests, performance of tasks in the public interest, or protecting our legitimate interests.
4. DISCLOSURE OF PERSONAL DATA TO THIRD PARTIES
We do not disclose your personal data to third parties, except when required for agreement preparation or optimization (e.g., clients of PureFluence). In such cases, we ensure that the third party complies with this Privacy Statement.
Exceptions include disclosure to competent authorities when legally required or to safeguard our rights. In the event of a business transfer, your personal data may be transferred to the acquiring party.
5. CROSS-BORDER PROCESSING OF PERSONAL DATA
When transferring personal data outside the European Economic Area (EEA) to a country without an adequacy decision, we ensure appropriate safeguards through data transfer agreements or mechanisms compliant with privacy regulations.
6. STORAGE OF PERSONAL DATA
We retain your personal data for the period necessary to achieve the purposes described in this Privacy Statement under ‘III. Use of personal data’, unless a longer retention period is justified by law or other legal obligations.
7. YOUR PRIVACY RIGHTS
You have privacy rights, including the right of access, rectification, erasure, limitation of processing, data portability, and objection. To exercise these rights, contact us at dpo@purefluence.agency or fill in the privacy rights form and send it to us via email or regular post.
8. SECURITY OF PERSONAL DATA
We employ appropriate security measures to prevent unauthorized access, loss, misuse, or alteration of your personal data. While we strive to ensure your data’s security, no method of transmission or storage is 100% secure.
9. UPDATES TO PRIVACY STATEMENT
We may update this Privacy Statement by posting a new version on the Website. Please regularly check the Website to stay informed of any changes.
10. REFERENCES TO OTHER WEBSITES
Our Website may contain hyperlinks to other websites. We are not responsible for the privacy practices of these websites. Please review their privacy policies to ensure compliance with Privacy Laws.
11. CONTACT PUREFLUENCE
For any questions or comments about this Privacy Statement or our data processing practices, contact us at:
By e-mail: dpo@purefluence.agency or
By post: “PureFluence”, Sluisstraat 79/03.01, 3000 Leuven, Attn. Mr. Wim De Schutter
If you have any complaints about our data processing, you can lodge a complaint with the Belgian supervisory authority, the national data protection authority.