Category: Beers & Spirits
Activation: Brand Positioning, Packaging Design, Recipe development
Summary
We helped Bertinchamps Brewery, a Belgian craft brewery known for their craft beers, create a new spirit range. We developed the marketing strategy, came up with a unique gin range with their own tonics, and supported them in the launch. The success of the spirit range inspired Bertinchamps to launch other spirits as well.
Bertinchamps Brewery, a renowned Belgian brewery known for their craft beers, approached us with a request to develop a new product category within ‘spirits.’ We got to work and created a comprehensive marketing strategy to bring their vision to life.
As a first step, we came up with a unique gin series with a refined selection of their own tonics. Working closely with celebrity chefs, we co-developed the recipes, creating the perfect balance of flavors and aromas.
In addition, we were responsible for coming up with the brand name that reflected the essence of Bertinchamps and the spirit range. We also developed the packaging, keeping in mind aesthetics and the brand’s core values.
With our support during the go-to-market phase, we ensured that Bertinchamps’ new spirit range got off to a flying start. It proved to be one of their fastest-growing categories, giving them the confidence and inspiration to market other spirits in addition to gin.
Thanks to our end-to-end approach and close collaboration with Bertinchamps Brewery, we achieved a successful expansion into the spirits market. The combination of our strategy, the creation of high-quality products and the right marketing approach has led to continued success for the brand in this new category.