Category: Wine
Activation: Marketing Strategy, Content Marketing, TV production, video and photography
Summary
For Bordeaux wines, we developed an engaging two-part TV series called ‘Belgian Loves Bordeau’. Together with a top Belgian sommelier and chef, we traveled to Bordeaux city and its vineyards, where we brought to life the unique atmosphere and passion of Bordeaux winemakers. The series reached more than 2 million viewers and increased awareness and appreciation of Bordeaux wines in Belgium.
We are delighted to have collaborated with Bordeaux wines to develop the two-part TV series “Belgian Loves Bordeaux. With this series, we wanted to immerse Belgian TV viewers in the enchanting world of Bordeaux wines and introduce them to the quality and passion of Bordeaux winemakers.
In “Belgian Loves Bordeaux,” we traveled to Bordeaux city and its surrounding vineyards with renowned Belgian sommelier Andy De Brouwer and top chef Dominique Persoone. We wanted to take viewers on an unforgettable journey where they could experience Bordeaux’s unique atmosphere, beautiful landscape and rich history.
During the two episodes, Andy De Brouwer and Dominique Persoone discovered the secrets of Bordeaux wines and the art of tasting and pairing wine and food. They met passionate winemakers, visited impressive vineyards and shared their knowledge and expertise with the audience.
The TV series “Belgian Loves Bordeaux” was broadcast on well-known Belgian television channels such as Njam TV and Vier. It reached a total of more than 2 million viewers, allowing a wide audience to learn about the charm and versatility of Bordeaux wines.
The success of the series lay in the fact that it was not only informative, but also entertaining and inspiring. It increased awareness and appreciation for Bordeaux wines in Belgium. Viewers were encouraged to discover the diverse wines of Bordeaux and enjoy the rich flavors and aromas this region has to offer.
The TV series “Belgian Loves Bordeaux” was a successful project that strengthened the bond between Belgium and Bordeaux. It showed the harmony between wine and gastronomy and confirmed Bordeaux’s reputation as a leading wine region. It was an honor to work with Bordeaux wines and contribute to the growing appreciation of their beautiful wines in Belgium.