Category: Caviar
Activation: Native content marketing
Summary
For Imperial Heritage Caviar, a top international brand, we developed a native content series on PureDeluxe. Working with leading Michelin-starred chefs from renowned restaurants, we created a story that highlights the history and origins of caviar and inspires readers with culinary creations.
We had the privilege of working with Imperial Heritage Caviar, a leading international brand in the world of caviar. Our mission was to bring their story to life and take readers on a fascinating journey through the history and origins of this precious delicacy.
To make this happen, we developed an exclusive native content series on PureDeluxe, a platform known for its focus on luxury and sophistication. This four-part series offered readers the opportunity to dive deeper into the world of caviar, with fascinating insights on the origins, production process and unique flavor profiles of different types of caviar.
To make the story even more immersive, we have collaborated with leading Michelin-starred chefs from renowned restaurants, including Sel Gris, Zilte and De Jonkman. These talented chefs used their culinary creativity to create surprising and inspiring recipes using Imperial Heritage caviar. In this way, readers could not only learn something about the history and origins of caviar, but also be inspired to get started with this precious delicacy themselves.
The native content series and collaborations with Michelin-starred chefs not only contributed to Imperial Heritage Caviar’s brand awareness, but also strengthened their position as a top international brand. Readers were taken on a flavorful journey of discovery, where they were not only introduced to the premium quality of caviar, but also inspired to explore and experience new culinary creations.