Category: Chocolates
Activation: Native content marketing
Summary
For Belgium’s top chocolatier Marcolini, we developed an immersive native content series on PureLocals and PureDeluxe. We extensively described the rich history of the brand and provided a preview of the future together with founder Pierre Marcolini.
We were honored to partner with Marcolini, a top Belgian chocolatier known for its artisanal craftsmanship and excellence. Our mission was to immerse the readers of PureLocals and PureDeluxe in the fascinating world of Marcolini.
In the native content series, we detailed the rich history of the brand. We took readers on a journey through the founding and development of Marcolini, highlighting the passion and dedication of founder Pierre Marcolini. Through engaging stories and anecdotes, readers got to know the brand on a deeper level.
In addition, together with Pierre Marcolini, we took a look into the future. We provided insight into the innovative approaches and creative ideas the brand will continue to embrace. Readers got a taste of the exciting developments and new chocolate creations they can expect.
With the native content series, we wanted to not only tell the story of Marcolini, but also inspire readers with the passion and craftsmanship that characterizes the brand. We wanted to create a deeper appreciation for the art of chocolate making and the unique taste experience that Marcolini offers.
The series on PureLocals and PureDeluxe offered readers an exclusive insight into the world of Marcolini. They were invited to be part of the culinary journey and discover why Marcolini is recognized worldwide as one of the leading chocolatiers.
The native content series not only contributed to Marcolini’s reputation as a top Belgian chocolatier, but also raised awareness about the brand’s artisanal traditions and innovative vision. Readers were encouraged to enjoy Marcolini’s delectable chocolate creations and experience its unique taste sensations.